What is the Perfect Digital Strategy?

What is the Perfect Digital Strategy?

What is the Perfect Digital Strategy?

What is the Perfect Digital Strategy?

 

Try asking yourself “if budget and restrictions/internal bottlenecks were no object, what would the perfect digital marketing strategy look like?”. Presumably this is likely to include the integration of owned, earned and paid media:

And then you can work backwards:

  • What are the main goals you are looking to achieve?
  • What marketing channels can help you to achieve your goals?
  • How can the channels work/integrate together?
  • What type of people do you need to get involved?
  • What can you manage internally vs. using external expertise?

 

Ultimately it’s taking a budget and spending it where it works best, with short, medium and long-term goals in mind.  It’s not about SEO, PR or content marketing, it’s simply being able to share your brand's story to your target audience and converting them into customers. 

Once you’ve figured this out, you can then define everything else afterwards. It’s important to know the budget you have to work with early on, so that you can set targets and control realistic expectations from the outset. 

Otherwise you’re unlikely to ever win if those expectations aren’t clearly aligned.

If you flip the question of “what should an agency offer in 2013?”, to ask “what does a client need in 2013?”, you can start to build the right approach to match those key requirements. Otherwise, you run the risk of offering services that aren’t as useful or valued.