Choose an agency that has the expertise and processes in place to generate the maximum ROI for your business through pay per click. Digital Next offer a range of unique tools and resources, coupled with experienced paid search professionals who have worked in a broad range of industries to make the most of your investment. We operate on a transparent basis where we believe in good communication, market understanding, and reliable reporting.
Pay per click is a phenomenal form of online marketing. Not only can you measure the success of each and every one of your campaigns, you can also segment all areas of your products and services, and have ads targeting all the keywords your customers will be searching for. Having the ability to understand how much money you can make in return for the amount invested is also a vital reason many companies opt for paid search in their online marketing plan.
Google AdWords and Bing Ads
Display and Remarketing Advertising
Shopping and Product Ads
By performing in-depth analyses through understanding and reviewing your competitors, we can identify how well the market is performing, and highlight potential gaps for your brand and trademark. These vital insights will help produce your ideal strategy, to differentiate and expand your business, by creating dedicated campaigns targeting specific search terms.
Our in-house tool gives us the flexibility to capitalise on bid management and account optimisation. We do not charge anything for the use of these tools as we believe it is our complete interest to have your account-build and optimisation as strong as possible. With your average agency charging between 3-5% for use of their tools, placing the cost in their fees structure, you gain the trust in our management knowing we do not like to operate in the same way and eliminate extra charges. This is so we have the benefit of improving your account without setting you back the extra cost.
Whilst increasing traffic volumes to your website, we can begin to build up a better picture of the visitor’s journey as they are clicking through. Tracking the visitors and analysing the information from customer journeys can help us improve key areas of the website to further increase the conversion rate and entire customer experience, ensuring you get an increased ROI.
The main goals were to improve on overall conversions and decrease overall CPA. Ideally we were targeting to hit an average ROI of 400% by maintaining top spots. As the campaign was seasonal, a major concern was for ROI varying heavily month on month.
We created a brand new structure for the account and segmented the campaigns with themed ad groups coupled with relevant keywords. We then identified optimisation opportunities and looked at the day and hourly metrics to capitalise on bid implementation features.
We looked at boosting conversions by defining a set of rules that would help us improve keyword profitability margin. These rules not only looked at conversions but also looked at optimisation relating to Ad positioning, overall CPC and conversion rates.
The next step we looked into mobile & area biding. We optimised these metrics and introduced remarketing in the account which looked at a set of custom combinations.
Over the last 10 months, following results have been noted -
Extensive experience in sectors such as; Jewellery, Insurance, Finance, Retail, Gardening, Furniture, IT, Skin Care, Health Care & More.
We like to know where you are at, so that we can show you how much your business has grown over time, and so we can get to grips with seasonal trends and changes. Tracking and analysis are central to any internet marketing campaign, showing you how your site has improved in conversions, and specifically which sources these conversions have come from.